If you haven’t done so already, Please Check out: Creating a Blogging Business Plan – Part 1 – The Summary The first part in this series.
Part 3 of the Blog Business Plan covers the CORE of what your blog is Now that you have an idea who you are and what your mission is, I’m sure you have a niche. This niche will help you through the next parts.
You should now narrow down your niche into individual categories. These categories should all be interconnected and quite possibly even take your reader on a journey. For a wood working blog you can have categories like “Getting Started”, “Tools”, “Patterns”, “Techniques”, etc. Make sure these categories are easily understood by your reader. You want to make sure your readers have an easy to follow, great experience on your blog. the better the experience, the more page views, the higher the income potential.
A consistent brand, or identity, is key to success. Your branding should be consistent across all platforms. Because of this you should set specific brand guidelines for your business. This includes your logo, color palette, and even how you structure your social media posts. The more detailed you are with your branding guide, the easier it is to follow. And once you become successful, you will want to start outsourcing tasks and having a branding guide means you have set rules already to how everything should look and feel. You can do this on your own, but a good branding guide requires the use of a designer with experience.
You may be tempted as I was to just shoot from the hip and write your blog haphazardly. I recommend against this! it kills your productivity! “But what about creativity?!”, you ask.
- You are still creative when you plan your topics.
- You are still creative when you write the posts.
Having a detailed schedule and plan allows you the freedom to be more creative in your writing process. and spend less time figuring out what to write. You want your readers to get used to daily, weekly, bi-weekly, monthly, or whatever scheduled posts. the key again is CONSISTENCY! Whatever schedule you choose, be consistent!
Having a Plan, takes care of the planning part and allows you to create whatever you want and not worry so much about the when.
I will soon release the same plan I follow when building my own blogs.I am just working on making it presentable. Some steps I may speed up, but I typically stick to the time line for the first year, then outsource many aspects to keep the blog running. and you can too.
4. The Business Part
Since you have decided to make this blog your business, you need to make sure to keep track of your income, outgoing, and invoices. Also schedule the business parts of your blog like time to respond to emails, customer service, social media, and such. Keeping your business on a schedule ensures that it runs efficiently and and doesn’t create chaos to your readers. Use a Calendar and put in your regular tasks in daily, weekly, and Monthly format. Use the My Guide to get started.
5. Inviting Guests
There will be a time when you will invite guests to post on your blog or even take over your social media. It is best to have a guide in place for this. Setting parameters and guidelines for guest posts makes sure that you blog keeps its’ professionalism and level of quality. Simple parameters listed below.
- 800 Words Minimum
- 3 Photos minimum
- Social Media Graphics (proper ratios for Instagram, Pinterest, and Facebook)
- Include a short biography and self portrait
You want guest posts to complement your brand and blog, not add chaos to it.