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If you haven’t done so already, Please Check out:  Creating a Blogging Business Plan – Part 1 – The Summary The first part in this series.

Defining your market is a very important step in building a blogging business. You must investigate leaders in your niche, learn their strengths, weaknesses, and where you can fill in the gaps that your readers will want to see. See what similar blogs are out there, learn what you can from them. Know that these are NOT your enemies or competition. Build relationships with them. Use this information to expand on the benefits of your blog and make measurable goals.

1. Popular Blogs in your niche

Let’s play a game. Make a list of about a dozen popular blogs related to your niche. take that list and write out 5 things that you feel they are doing really well, and 5 things you would change if the blog was yours. This isn’t the time to be critical, but to find ideas.

2. Compare

Based on the earlier game, create a list of everything you learned. If you find that a blog has great articles, but terrible images, maybe write similar articles but create better graphics.  Your aim is to set yourself apart and do everything as well, and something better than the competition. Not everything better, just something.

Then create a list of about 5 blogs that are a similar size as yours. Start interacting with the owners, support their effort and create a relationship. Networking is key in this industry. Build the relationship and create friends. It always helps to prop each other up!

3. The Benefits

Ask yourself:

  • “What benefit do people get from reading my blog?”
  • “Am I solving some sort of problem?”
  • “Do I offer a solution?”

There are a number of bloggers in a niche and all can be successful. Do you know why?

Take the woodworking niche I mentioned earlier. One blog can focus more on specialized designs, one focuses more on re-purposing, while another speaks on how to be frugal with your wood working business. All in the same niche, all solving a different problem. Think of a problem you have faced in the niche, or one friends, family, or readers have faced (yes, it’s OK to ask them!). Teach, give tips and tricks, etc to help them solve their problem. Spend you time writing about what people want to read. Writing about 10 fun things to do in prison might sound like a good time, but it is useless if nobody wants to read it.

The important thing to understand is that you must not only create a good product, but also have a good market to launch it.

4. Traffic

You want to make a plan that includes how many visitors you want on your website and how you plan to reach that goal.

Its a great idea to set both monthly and yearly goals. These goals can be a percentage of current traffic or a hard and fast number. It is important that these goals be fluid.

Set a goal of where you want your traffic to be in a year. Break that goal into quarterly, monthly, weekly, and even daily goals. 20,000 unique visitors in a year isn’t unrealistic. You can further break this down.

  • 20,000 per year
    • 5000 per Quarter
      • 1,667 per month
        • 385 per week
          • 55 per day

Reaching 55 new visitors per day is a realistic goal. Say, 25 come from organic google searches. That leaves 30 visitors to come from other places. 10 from Facebook, 10 from Twitter, & 10 from Instagram. This doesn’t even count guest blogging, forums, YouTube, and other means of marketing!


Continue to Part 5 in this Series!  Creating a Blogging Business Plan – Part 5 – Promoting Yourself

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