This has happened to me more times than I can count. I get in a mood that I don’t create content for weeks. I finally sat down and developed a plan that helps fight blog post laziness in no time.
How would you like to learn how you can do an entire month’s worth of work in 1 week? It sounds great, right? It took me a while to figure out a few key points to simplifying, automating, and truly organizing the process.
Day 1 – Plan Posts
Using This list, and by looking at the calendar for upcoming holidays, pick 4-5 post topics that you want to write on and using the 5 Steps to Better Blog Posts (where applicable) Write out your outline for each post. Once you have all of your outlines you should have an idea of what your posts will be and you can put them in the most logical order to be posted that month. Take your readers on a journey and try to have one post lead them into the other.
Start writing your posts to around 600 words to make sure they are full of the information that your readers want. Finish the drafts of all posts before polishing them up and adding relevant images or infographics.
Using Canva, create a blog Graphic for each post with a clear title or description of the post. Think “click bait” but not in a negative sense. Using Canva, or your favorite graphics creation tool, resize your graphic for all of your social media channels. This is an important step. Do not overlook this.
Day 2 – Email
Taking the posts from yesterday, pick 3 you would like to highlight at the end of the month.
Your Email Newsletter Template:
- A quick story
- This month’s post highlights (1-3 posts you want to send out)
- Plug some product or service (yours or affiliate)
- Preview for next month (Blog post series or topic “Next month is all about SEO!” or “With Christmas around the corner, I will be showing you how to get through the holidays all next month!” Cheesy, but effective!
- Thank them for being part of your family!
Day 3 – Social
Schedule all of your posts for the month. Don’t be afraid to mix it up.
A Weekly post schedule I use for some blogs I work with.
I don’t remember where I first learned this, but I use a 5-4-3-2-1 rule. This gives you around 2 posts per day which is a good rate of posting for most audiences, though adjust depending on what your audience wants.
5 – Curated Content from somewhere else
Share relevant content from people in your industry that you believe will be valuable to your audience.
4 – Original Posts that Generate conversation
Ask questions from your audience. A great idea is to plan, promote, and hold a live Q&A session on Social Media channels.
3 – Content Shared from your blog.
This can be new posts, old posts, or a simple link to a page on your blog, even the home page.
2 – Something fun for your audience
Sharing something like a joke or quote is a good way to get a little extra engagement through shares.
1 – Controversial Post – Optional
The best way to encourage comments and sharing is to post something controversial. There is nothing that people on the internet love more than a good online argument and a chance to change someone’s mind.
Day 4 – Expand
Research new things to add to your blog. Look into new monetization options. Maybe a new product that you can review and share with your audience. It may even be a product you are developing yourself.
Since you likely aren’t creating or reviewing a new product every week, also use this time to try and reach out to new influencers in your industry. Propose trading guest blog posts for additional exposure.
Day 5 – Analyze
Look at everything you are doing. see what works and what doesn’t. And I cannot stress this enough. If something isn’t working, try another delivery tactic. If it still isn’t getting any love, drop it from your blog. If you have a digital product that has bad reviews or simply isn’t selling, drop it! Don’t consider it a failure, consider it a lesson learned and use what you have been taught to do better next time.
As always, if you have questions, ask away!